Ruiz Foods Elevates Experienced Leader Kimberli Carroll to President and CEO

FRISCO, TEXAS (January 5, 2024) — Ruiz Food Products, Inc., the largest frozen Mexican food manufacturer in the United States, today announced a series of executive leadership and board changes designed to position the company for its next great growth period. The Ruiz Foods Board of Directors selected the company’s current chief operating officer, Kimberli Carroll, as president and chief executive officer; she will also serve on the board of directors. Current CEO Dan Antonelli will transition to the new position of executive board chair. Kim Ruiz Beck, a Ruiz Foods owner and current board chair, remains on the board as an owner-director. These changes are effective January 21, 2024.

“As the Ruiz Foods board of directors considered the direction for our next CEO, the best candidate was right here on our leadership team,” said Kim Ruiz Beck. “Kim Carroll quite literally grew up inside the Ruiz Foods organization over two decades. She began her career in marketing, was a member of the team that developed and deployed the most successful new product in the company’s history, and has served as a leader implementing dynamic, transformative change throughout our entire supply, production and distribution chains.”

“In addition, Kim possesses both the leadership skills essential to continue to move the company forward and the deep relationships and commitment to our people and culture that are the foundation of what we do each day. This combination makes her uniquely qualified to lead Ruiz Foods as we boldly work to become the nation’s best frozen food company in the eyes of our team members, suppliers, customers, and consumers.” 

Most recently, Carroll was promoted to chief operating officer in September 2023.  She previously served as executive vice president, general manager, and chief commercial officer for the company’s Foodservice and Retail businesses. 

“I am humbled and honored to lead one of the finest family-owned companies in America,” Carroll said.  “Dan Antonelli has been instrumental in leading the transformation we started in 2021 to become a top performing company and Kim Ruiz Beck has been our North star, leading us by embodying the values of the business.  Now, it’s our job to continue their legacy by ensuring our brands are the market leaders in every channel we pursue.”

About Ruiz Food Products, Inc.

Ruiz Foods Products, Inc. is a privately-owned corporation co-founded by Fred Ruiz and his father, Louis, in 1964. Kim Ruiz Beck, the elder daughter of Co-Founder and Chairman Emeritus Fred Ruiz, is a member of the board of directors. Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial, and food service. Ruiz Foods’ El Monterey® brand is the #1 selling frozen Mexican food in the United States and Tornados®, the company’s snack brand, is a leader on the convenience store roller grill. Headquartered in Frisco, Texas, Ruiz Foods employs more than 4,000 Team Members and has five manufacturing facilities located in California, Texas and South Carolina. For more information, please visit 


For more information:
Paula Wright
Email: [email protected]

El Monterey®, Tornados®, and Ruiz 4 Kids® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries. Artisan Bistro®, Three Bold Brothers™, and Not Your Nonna's™ are trademarks owned by Ruiz Brands LLC, registered in the United States and other countries, and licensed for use by Ruiz Food Products, Inc.