C-Store Associate Regional Sales Manager – Southeast

Job Title: C-Store Associate Regional Sales Manager – Southeast

Ruiz Foods has been family owned since 1964, is one of the largest Hispanic-owned companies in the country and is the proud maker of two #1 brands: El Monterey frozen Mexican food and Tornados roller grill taquitos in grocery stores and convenience stores across the US and Canada.

Are you looking for career development opportunities in an exciting company that cares about its team members and consumers alike? Come join our team and help us continue our industry-leading track record of growth, quality, and delicious food!

COMPENSATION: $90k – $110k/year (DOE)


  • Establish and maintain effective distributor and retailer/key account relationships.
  • Actively identify new business opportunities. Develop and execute sales plans to pursue placement of new products, execute marketing promotional programs and key company initiatives.
  • Responsible for managing day-to-day tactical sales activity and duties as assigned by the SE Region Manager including utilization of Blacksmith Applications© TPM and CRM tools.
  • Leverage syndicated consumption data and internal sales insights to identify sales issues and opportunities, and to maximize sales and profit. Must be able to effectively present new ideas and solutions to C-Store customers by leveraging available analytics/insights.
  • Effectively collaborate internally with Marketing, Finance, Trade & Category Analytics, Demand Planning and Customer Service as well as other members of the FSBU Sales Team.
  • Ongoing collaboration with Region Sales Manager – Southeast to deliver growth against highest sales team priorities.
  • Manage Trade promotions and deal entries with assistance from an internal Trade Promotion Coordinator.
  • Maintain approved trade spend parameters within assigned territory.
  • Manage all travel & business expenses (T&E) within company guidelines.
  • Attend local/regional and national trade shows, as necessary.
  • Compose monthly sales letter (MSL) detailing sales activity and updates against major customer initiatives.


  • BA/BS Degree preferred but not required.
  • 5 years experience as food manufacturer sales rep or broker in the c-store channel.
  • Experience directly managing key c-store retailer and distributor relationships.
  • Proven track record of sales success.
  • Consummate team player, capable of building strong relationships.


  • Preferred education: Bachelors or better.
  • Preferred experience: 5 years relevant sales experience.

For more info and to apply, click here.

Ruiz Foods is an equal opportunity employer.
EOE: Male, Female, Vets, Disabled (M/F/V/D).
Ruiz Foods enforces a policy of maintaining a drug-free workforce, including pre-employment substance abuse testing.

El Monterey®, Tornados®, and Ruiz 4 Kids® are trademarks owned by Ruiz Food Products, Inc., registered in the United States and other countries. Artisan Bistro®, Three Bold Brothers™, and Not Your Nonna's™ are trademarks owned by Ruiz Brands LLC, registered in the United States and other countries, and licensed for use by Ruiz Food Products, Inc.